Recently, I have been asked what my new client approach is. I was also specifically asked, “When you meet someone or you’re getting to know a new client, what is the way you approach dressing them?”
I will touch on these questions in this post.
When I meet or begin to work with a new client, I like to take a gentle approach while listening to their needs. I do not know what their background is yet, what their current or previous approach to fashion was, or what clothing experiences they have had in the past, whether good or bad. I find it extremely important to meet my client where they are at in order for me to fully understand them and their current wardrobe needs; only then can I help guide them get where they want to go.
During an initial consultation I like to find out information related to their current career, lifestyle, goals, hobbies, and activities so I can better understand who they are and what they like to do. I ask my new clients to describe to me what they think they need help with. This helps me learn where they are currently at and where they want to go. I also ask my clients to describe or show me any fashion style inspiration they have, their favorite clothing stores or designers, and favorite types of clothing or colors. I like to get a firm basis on their current wardrobe foundation. It is also really important to find out what they don’t like. For example: types of clothing, styles, trends, colors, combinations, or any physical needs they have.
After the initial consultation, I like to schedule a silhouette and color analysis with them. The silhouette analysis is a seamless process that takes no more than 10 minutes and consists of basic measurements. Based on my client’s measurements, I am able to analyze their silhouette and recommend types of clothing that will look best on them. This process is also very helpful to me because it paints a clear picture of what their unique body shape is which later helps me when I personally shop for them. The color analysis is a 45 minute process which involves Italian color drapes and my skillful eye 😉 I decipher which colors bring out their natural glow and which colors wash them out. They receive a detailed report with colors they can easily screenshot on their phone or computer for future reference.
Once I know and understand my client’s silhouette and best colors, we conduct a closet edit which helps me further understand what their current wardrobe situation is and what they need. I support my clients as we go through their closet together; creating piles of clothes to either keep, try on (because we are unsure about them), or donate/sell.
Finally, it is time to shop! When I shop, I take everything I have learned about them into consideration; their lifestyle, wardrobe needs and wants, style inspiration, dislikes, best colors and silhouette. While I am shopping for them in the now; the present, I also make sure to shop for where they want to go; the future. I think about their goals and dreams. The phrase “Dress for the job you want; not for the one you have” is always in the back of my mind. I want my clients to achieve and reach their goals and dreams. By dressing a certain way, it is possible to achieve those goals! Check out my latest post about confidence here.
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↓What resonates with you from this post? Please let me know if you have any questions!