Blog, Fashion Psychology, Style Tips

Color Psychology

Color Psychology for Business

March 7, 2022

I’m Abby!.
I'm a certified & published fashion stylist located in Silicon Valley with speciality in personal styling, color analysis and runway, commercial, and editorial styling.

We use clothing to mark significant events in our lives; like the first day of school, the first day of a new job, your first business pitch, or going public with your business! The clothes we wear are tied to specific meanings that we ascribe to clothing and therefore can influence our state of mind as well as others’. The term researchers have coined for this is “enclothed cognition.” For example, if you wear bright colors such as yellow, orange, or green you might feel more cheerful, friendly, and calm because of what these colors symbolize. If you wear a suit you might feel more confident and assertive because the suit symbolizes power. It is extremely important to recognize how you are feeling based on what you are wearing. The specific clothes and colors you choose to wear will not only impact your mood but will affect how you are perceived by others. 


Here is your go to list of what each color symbolizes :

Yellow – cheer & stimulating

Orange – friendly, warmth, earthliness

Raspberry – friendly & intelligent

Fuchsia – vivaciousness & dynamism

Red – strength & authority

Light purple/lilac – spirituality

Deep purple – creativity & artistic power

Blue – trust

Celadon – calm, elegant

Cream/shades of brown – non-threatening, stable, supportive, reliable

Black – power, strength, charisma


Below you will find a few key color strategies to use for What to Wear When? :

When Wearing a Suit:

*The darker your suit, the more powerful you appear; conveying dependability and reliability.

*A black suit conveys power, strength, and charisma. But, beware, black can also appear intimidating.

*A chocolate brown suit portrays a person who is supportive, stable, reliable, and non-threatening.

*Wearing a dark navy blue suit displays professionalism and trustworthiness.

*A dark grey suit shows professionalism, trustworthiness, success, and strength.

Men's Grey suit


When Selling or Promoting: 

True blue or lighter shades of blue (inspires trust)

Orange (appears friendly and appeals to all)

Yellow (shows cheerfulness and is stimulating)

Blue based pinks (appear calm and inspirational)

Orange blazer with Jacquard trousers


Business Meeting or Business Lunch:

Black to convey power

Navy blue to convey trustworthiness

Royal blue to convey kind heartedness and compassion

Deep Grey to convey success and strength

Brown to convey non-threatening, stability, support, and reliability

Terra Cotta or Brick to convey warmth and sensuality

Blue reds to convey warmth and vitality

Oatmeal linen blazer


What you’re wearing will make an impact on how you feel, and in turn how others perceive you. I challenge you to plan your message with color! Think about what you’re trying to achieve and then choose one of the colors listed above. Take note of how you feel wearing that color, how people respond to you at the time, and what your outcome was! 


Further questions or comments? Please feel free to drop a comment or send me a message!

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This Style Guide provides wardrobe tips & recommendations for each occasion! The way you dress is important! It not only affects how you feel, but also how you show up, and how others perceive you!

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