Guest Blog, Photoshoots

3 Reasons Why You Should Hire a Wardrobe Stylist For Your Photoshoot

Girl's hangout

September 13, 2021

I’m Abby!.
I'm a certified & published fashion stylist located in Silicon Valley with speciality in personal styling, color analysis and runway, commercial, and editorial styling.

Emily is a brand photographer for passionate small business owners who want to stand out online as local industry leaders.

At Emily Kim Photography, she provides creative and strategic marketing imagery that is in line with your business goals. She also runs a creative space for rent in South Los Altos, The Sunlight Space.

You can find her on Instagram @emilykimphoto or on her website


Colorful fedoras hanging on wall

Woohoo! So, you’ve got a photoshoot on the calendar. You’ve booked your hair and makeup, and you’ve created your shot list with your photographer.  And then, the dreaded question arises…

“What do I even WEAR?!”

Hey, I hear you! This is why I highly recommend working with a wardrobe stylist before and during your photoshoot. Sure, your photographer will be able to provide you with general tips, advice, and guidelines on what to wear or not wear for your photoshoot. But, just like how you hire a professional photographer and a professional hair & makeup artist, you can also hire a professional wardrobe stylist.

So, let’s get to it: here are 3 reasons why you should hire a wardrobe stylist for your next photoshoot!

Clothing color swatches

1. Relieve stress and have peace of mind

If putting together outfits gives you anxiety, outsource it. Photoshoot day is stressful enough as is, and if you can find ways to make shoot day go smoother, you should! Your stylist will work with you before your photoshoot to curate your wardrobe so that you have everything you need before shoot day.

Let’s also consider another scenario. On the day of your photoshoot, it’s totally possible that you have a wardrobe malfunction. When you work with a stylist on set, they can help make the adjustments you need to look amazing and feel confident. 

This is why we hire experts, people!  ????

Girl's hangout

2. Coordinate group or team outfits

If you’re getting brand photos done for your whole team or office, hiring a wardrobe stylist is a great idea! As a photographer, my advice is to coordinate, don’t match. But, that’s about the extent of advice that I can give you as a photographer! 

When working with a stylist, they can tell each team member exactly what to wear. Additionally, they can collaborate with the photographer to help ensure that everyone looks their best for team photo day.

Finding something to wear in closet

3. Strategically choose your outfits to benefit your marketing plan

Finally, the last (and maybe the most important) reason for hiring a personal stylist for your brand photoshoot is so that your outfits help to benefit your marketing plan. As a business owner, I’m sure you know how important messaging and your brand voice are. This carries over to your wardrobe! What you wear conveys a message, and we want to make sure that your wardrobe matches your brand.

Wrapping up

There you have it, folks – 3 reasons why you should hire a professional wardrobe consultant for your brand photoshoot. If this has piqued your interest, check out Abby’s blog post about color psychology where she talks about color strategies that you can use in your business.

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  1. An outstanding share! I have just forwarded this onto a co-worker who was doing a little homework on this. And he in fact bought me lunch due to the fact that I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending time to talk about this subject here on your blog.

  2. I’m delighted you highlighted that a wardrobe stylist can help choose your wardrobe the day before your event such as a photo shoot. Since she can never find the appropriate dress, my cousin has been taking a lot of time getting ready every day for events. She can save time by having her outfits chosen in advance with style, therefore I’ll be sure to let her know about this. I’ll make sure to look into wardrobe stylists who could help her. I appreciate you sharing!

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