Fast vs. Slow Fashion has been a very popular topic the past two years as people spent less on clothes causing the top fashion brands to rethink how often they were going to show & produce new collections.
Simply put, FAST FASHION clothing collections are pushed out every two weeks to 1 month. The idea that “new is better” exists because these brands push consumers in the pursuit of trends. These clothes are sold at low price points which make some consumers think they need more because the clothes are cheaper; “more is better”. Oftentimes unfair & poor labor conditions exist for workers and the amount of clothing made and waste caused by excess clothing can be harmful to the environment. In addition, these clothes have a poorer quality and can be considered a poor investment of your money.
Brands that have SLOW FASHION, or SUSTAINABLE FASHION brands are on the rise to try and counteract the sad disadvantages of fast fashion. What distinguishes a slow or sustainable fashion brand is smaller or seasonal clothing collections; “quality over quantity”, and money saved in the long term for consumers. As a consumer, you are not having to replace your favorite pieces every season, each piece you buy lasts years. The work conditions for the laborers are also better, including fair wages. The environmental impact clothing has is highly considered and many of these brands use raw materials and biodegradable materials that reduce waste.
Stay tuned for next week’s blog post to learn how YOU can PERSONALLY HELP SUPPORT SLOW FASHION.
