ONCE UPON A TIME...
Fashion has always been in the stars for me: while walking between the rows of desks, my students would often say "Ms. Young, it looks like you're walking down the runway!"
After teaching, I began my fashion-styling career journey with Urban Outfitters' fashion merchandising team. Although I think the customer service aspect was extremely valuable, I realized that retail was not for me.
What I really valued was creating long-lasting relationships with clients, in which I'd be able to help them discover who they are, and what their style is. I wanted to be a part of someone's confidence-building journey.
With my friends', family's, and students' support, I moved to the Bay Area to launch my styling business and chase my dreams. I now manage a team to help more clients reach their style goals.
more than just a hobby.
CEO & Lead Stylist
Hi everyone! I'm your main point of contact for inquiries and partnership ideas. In my free time, I enjoy exploring different genres of music.
My favorite decade of fashion has to be the 60's Space Age era. Think sleek A-line dresses, funky accessories, and futuristic style.
Hi I'm Greta! I assist Abby during many in-person appointments. I'm looking forward to meeting you! When I'm not at client appointments or working on set, you can find me hunting for gems at thrift stores or modeling for my friends' clothing labels.
I love everything about Y2K (early 2000s) fashion! I feel most comfortable mixing that with elements of sporty and street style.
Hey fashionista! When I'm not working to achieve my clients' styling dreams, you can find me shopping (no surprise here!), spending time with my dog Hobo, experimenting with GF baking recipes, and working out!
70's-inspired flared bottoms, platforms, and matching printed sets will always have my heart, and is where I tend to draw inspiration from in my own day-to-day outfits.
ready to chase your dreams, in style?